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They’re just not clear enough. https://www.feganconsulting.com/about daily 0.75 2026-07-28 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/7d00c9c6-8f27-4746-b544-621f369d48a8/kelly2.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8300b56b-cd68-4533-a18d-ee783fc143fd/kelly5.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/f40fc6c7-6248-4901-ab08-50f8ba019645/kelly3.png https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://www.feganconsulting.com/before-you-redesign-your-website daily 0.75 2026-07-07 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1779220869878-1AR0D1HWBYQL6Q918X6V/unsplash-image-qC2n6RQU4Vw.jpg Before You Redesign Your Website: What to Fix First - Before You Redesign Your Website, Read This When something isn’t working on your website, a redesign can feel like the obvious next step. https://www.feganconsulting.com/website-ux-friction-signs daily 0.75 2026-07-07 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1779220949436-J0RYKTZTS4N5JPE8O81X/guides-fegan-consulting-ux.jpg 10 Signs Your Website May Be Creating UX Friction - 10 Signs Your Website Might Not Be Guiding Visitors Clearly Many businesses assume that if a website looks professional, visitors will naturally understand what to do next. https://www.feganconsulting.com/page-not-found daily 0.75 2026-07-24 https://www.feganconsulting.com/what-is-user-experience daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1779220162177-7J4RUL35WNC12AEBMTXR/unsplash-image-sv8oOQaUb-o.jpg What User Experience (UX) Really Means for Your Website - Good UX Isn't Just Design. 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The most effective websites help visitors understand, navigate, and take action with confidence. https://www.feganconsulting.com/ux-blog daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/f633a17b-6b2f-47da-a895-ad497e7e0832/website-structure.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/7bbb8aa1-7f47-4224-992c-9e009045ae38/navigation-menu.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/f4bc81d5-f970-447e-89f4-a81f7adc2dfb/Homepage+UX+Playbook.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/892e9d88-bfb6-4696-962e-b64041471fa9/homepage-hero.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/c4b72732-532d-499b-9b0c-64ea118c32fd/homepage-hero-bad.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/017324bf-469c-4a07-8b29-25c743bceca1/homepage-search-browse.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/b727ac59-c107-40ee-9544-4a1170cad0fa/homepage-value-before-action.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/a7d5d006-7a9d-48d5-803c-39610c55dfd0/homepage-action.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/9a5b824f-cd91-4362-b3f1-5e1cf696d010/website-conversion-success.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8961b1f7-53b3-4d2b-b598-23e1e0cf9840/conversion-self-centered.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/feb577cc-15e0-49fa-acb9-0b0c76f2cc13/mobile-nav-unusable.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/24e5409a-16c4-4fa2-a42d-d1c53325b92c/website-low-accessibility.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/3285a1a6-99e8-465b-b62a-27c13a86de41/website-consistency.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8135eeb0-bb48-4169-a9aa-c32170e35215/mobile-nav-unusable2.png All Articles https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/dc2bafc6-800c-4c20-8e9e-0a4498daed73/accessibility-alt+text.png All Articles https://www.feganconsulting.com/why-people-visit-your-website-but-never-reach-out daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8961b1f7-53b3-4d2b-b598-23e1e0cf9840/conversion-self-centered.png Why People Visit Your Website But Never Reach Out - Why Visitors Leave Without Reaching Out If people are finding your website but not contacting you, the problem may be less about traffic and more about what happens after they arrive. https://www.feganconsulting.com/ux-support-vs-web-design daily 0.75 2026-07-07 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1780598405944-K1DBDBAH94MDMJAV9YOK/unsplash-image-ubIWo074QlU.jpg Why Some Website Problems Can't Be Solved With Design Alone - Why Some Website Problems Can't Be Solved With Visual Design Alone While visual design plays an important role, appearance alone rarely determines how effectively a website performs. https://www.feganconsulting.com/homepage-ux-clarity-what-your-organization-does daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/892e9d88-bfb6-4696-962e-b64041471fa9/homepage-hero.png Can Visitors Tell What Your Organization Does Within Five Seconds? - Can Visitors Tell What Your Organization Does Within Five Seconds? When visitors immediately understand your purpose, they’re far more likely to continue exploring, trust your organization, and take the next step. https://www.feganconsulting.com/organize-website-around-visitor-needs daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/f633a17b-6b2f-47da-a895-ad497e7e0832/website-structure.png Is Your Website Organized for Your Visitors—or Your Organization? - Is Your Website Organized for Your Visitors, or You? When your website is organized around the way people naturally think, navigation becomes more intuitive, discovery becomes easier, and every interaction feels more purposeful. https://www.feganconsulting.com/help-visitors-find-what-they-need daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/017324bf-469c-4a07-8b29-25c743bceca1/homepage-search-browse.png Give Visitors More Than One Way to Find What They Need - Give Visitors More Than One Way to Find What They Need When visitors can explore, compare, and learn in different ways, it becomes much easier for them to find the solution that’s right for them. https://www.feganconsulting.com/clearly-explain-products-services daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/b727ac59-c107-40ee-9544-4a1170cad0fa/homepage-value-before-action.png Clearly Explain What You Offer, Before Asking Visitors to Take Action - Clearly Explain What You Offer, Before Asking Visitors to Take Action When a page clearly explains what it provides and why it matters, it becomes much easier for the right people to recognize that they’ve found the right solution. https://www.feganconsulting.com/create-clear-website-conversion-path daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/a7d5d006-7a9d-48d5-803c-39610c55dfd0/homepage-action.png Can Visitors Easily Take the Next Step? - Can Visitors Easily Take the Next Step On Your Website? Visitors shouldn't have to think about how to move forward. They should immediately recognize the next step and feel confident taking it. https://www.feganconsulting.com/website-confirmation-pages daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/244bc2ba-6c50-4c33-910e-dca6700bf350/website-conversion-success.png Does Your Website Clearly Confirm When an Important Action Is Complete? - Does Your Website Clearly Confirm When an Important Action Is Complete? A conversion isn't the end of the customer experience; it's the beginning of a new relationship. https://www.feganconsulting.com/make-mobile-website-tasks-easier daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/ca0ed385-b1ff-4d24-80a6-73d15295e2b2/mobile-nav-unusable.png Does Your Mobile Website Make It Easy to Accomplish Common Tasks? - Is Your Navigation Making Visitors Work Too Hard On Mobile? A great mobile experience is defined by how easily people can accomplish their goals on the device they're actually using. https://www.feganconsulting.com/homepage-ux daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/6a71ef60-d69b-442d-b94e-40a9fb7e61da/Homepage+UX+Playbook.png Homepage Experience https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/892e9d88-bfb6-4696-962e-b64041471fa9/homepage-hero.png Homepage Experience https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/c4b72732-532d-499b-9b0c-64ea118c32fd/homepage-hero-bad.png Homepage Experience https://www.feganconsulting.com/website-navigation-information-architecture daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/7bbb8aa1-7f47-4224-992c-9e009045ae38/navigation-menu.png Navigation & Organization https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/f633a17b-6b2f-47da-a895-ad497e7e0832/website-structure.png Navigation & Organization https://www.feganconsulting.com/products-and-services-ux daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/017324bf-469c-4a07-8b29-25c743bceca1/homepage-search-browse.png Products & Services https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/b727ac59-c107-40ee-9544-4a1170cad0fa/homepage-value-before-action.png Products & Services https://www.feganconsulting.com/conversion-experience-ux daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/a7d5d006-7a9d-48d5-803c-39610c55dfd0/homepage-action.png Conversion Experience https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/9a5b824f-cd91-4362-b3f1-5e1cf696d010/website-conversion-success.png Conversion Experience https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8961b1f7-53b3-4d2b-b598-23e1e0cf9840/conversion-self-centered.png Conversion Experience https://www.feganconsulting.com/mobile-website-ux daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/feb577cc-15e0-49fa-acb9-0b0c76f2cc13/mobile-nav-unusable.png Mobile Experience https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8135eeb0-bb48-4169-a9aa-c32170e35215/mobile-nav-unusable2.png Mobile Experience https://www.feganconsulting.com/website-readability-accessibility daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/24e5409a-16c4-4fa2-a42d-d1c53325b92c/website-low-accessibility.png Website Contrast and Readability - Is Your Website Easy to Read in Every Environment? A great website doesn't just look good. It makes reading and interacting feel effortless in every environment. https://www.feganconsulting.com/website-accessibility daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/24e5409a-16c4-4fa2-a42d-d1c53325b92c/website-low-accessibility.png Accessibility https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/dc2bafc6-800c-4c20-8e9e-0a4498daed73/accessibility-alt+text.png Accessibility https://www.feganconsulting.com/website-design-consistency daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/3285a1a6-99e8-465b-b62a-27c13a86de41/website-consistency.png Is Your Website Consistent from Page to Page? - Is Your Website Consistent from Page to Page? Consistent design and interaction patterns mean visitors spend less time interpreting the interface and more time accomplishing what they came to do. https://www.feganconsulting.com/site-wide-experience daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/3285a1a6-99e8-465b-b62a-27c13a86de41/website-consistency.png Site-Wide Experience https://www.feganconsulting.com/website-navigation-breadth-depth daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/7bbb8aa1-7f47-4224-992c-9e009045ae38/navigation-menu.png Is Your Website Too Deep—or Too Broad? - Is Your Website Too Deep Or Too Broad? When your navigation balances breadth and depth, people spend less time figuring out where to click and more time engaging with the products, services, and information they came to find. https://www.feganconsulting.com/predictable-mobile-navigation daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/8135eeb0-bb48-4169-a9aa-c32170e35215/mobile-nav-unusable2.png Mobile Navigation Should Behave the Way Visitors Expect - Your Website’s Mobile Navigation Should Behave the Way Visitors Expect When menus behave the way visitors expect, people spend less time learning the interface and more time accomplishing what they came to do. https://www.feganconsulting.com/meaningful-alt-text-website-images daily 0.75 2026-08-03 https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/1782928617361-LOAD2ORJABTZR0S10WYF/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/69b88bf29dd36154c21e904a/61ac7126-caa1-44c9-9fd0-d21f2ca6ada4/accessibility-alt+text.png Every Informative Image Should Have Meaningful Alt Text - Every Informative Image Should Have Meaningful Alt Text When every informative image has an equally meaningful text alternative, more visitors can understand, navigate, and engage with your website.