Helping Create Better Digital Experiences
With more than 20 years of experience in UX strategy, content, accessibility, and digital experience optimization, I help organizations identify opportunities to improve how people interact with their products and services.
Areas Of Support
Every engagement is tailored to the organization's goals, challenges, and priorities. Whether you're looking for an objective review, user insights, or strategic guidance, support is customized to your specific needs.
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Gain an objective perspective on how effectively your website, application, or digital product supports user needs and business goals. I help identify strengths, uncover opportunities for improvement, and provide actionable recommendations related to usability, content, navigation, accessibility, and overall user experience.
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Better understand the people you serve through research, usability testing, and experience evaluation. Insights can help inform decisions, validate assumptions, uncover unmet needs, and reduce uncertainty throughout the design and development process.
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Support important digital initiatives with experienced UX guidance. Whether you're planning a redesign, improving an existing experience, launching new features, or determining what to prioritize next, I help teams make informed decisions that balance user needs, business goals, and available resources.
Featured UX Guides
The Homepage UX Checklist and Homepage UX Playbook are designed to help businesses improve how their websites communicate, guide visitors, and support engagement, without needing a full redesign or advanced UX expertise.
These resources provide practical, structured guidance focused on usability, messaging, and user experience improvements that can be applied immediately.
Your homepage has a lot of work to do. It needs to quickly explain what you do, build confidence, and guide visitors toward the next step. If visitors are hesitating, leaving, or not taking action, this checklist will help you understand where friction may exist, and what to improve first.
Unlike generic website checklists filled with technical jargon or overwhelming recommendations, this resource focuses on the areas that most directly impact how visitors understand and engage with your website. The checklist is intentionally simple and actionable, designed to help you make meaningful improvements without requiring a full redesign or UX background.
Inside, you’ll evaluate whether your homepage:
Clearly communicates what your business offers
Guides visitors toward a clear next step
Builds trust and credibility
Feels easy to scan and navigate
Works well across desktop and mobile experiences
What Makes This Checklist Different
Built from real UX strategy and conversion-focused principles
Designed specifically for homepage clarity and usability
Focused on practical improvements, not overwhelming theory
Structured to help you identify friction quickly
Simple enough to complete in under 30 minutes
Reusable for future homepage updates and optimization
What You’ll Get
A professionally designed Homepage UX Checklist (PDF)
3 focused review categories with actionable evaluation prompts
9 guided UX checkpoints covering messaging, structure, CTAs, trust, and usability
A simple framework to identify opportunities for improvement
Instant digital download
Whether you’re a business owner, marketer, consultant, or designer, this checklist provides a clear, structured way to assess your homepage and make focused, high-impact improvements right away.
A homepage can look polished and still leave visitors unsure of what your business offers, who it’s for, or what to do next.
The Homepage UX Playbook Workbook helps you evaluate and improve the parts of your homepage that most directly impact usability, trust, and conversions, without needing a full redesign or advanced UX experience.
Instead of relying on guesswork, trends, or generic advice, this workbook walks you through a structured process designed to help you create a clearer, more intuitive experience for your visitors.
Whether you’re a business owner, marketer, designer, or consultant, this workbook gives you practical exercises, frameworks, and guidance you can apply immediately to improve how your homepage communicates and performs.
What You’ll Learn
How to assess your homepage from a user experience perspective
How to improve clarity so visitors quickly understand what you offer
How to structure homepage content more effectively
How to strengthen headlines and supporting messaging
How to create clearer, more actionable calls-to-action
How to identify friction, hesitation, and usability issues
How to prioritize improvements without redesigning everything
What’s Included
A guided digital workbook (PDF)
Step-by-step UX exercises and evaluations
Homepage scoring and assessment frameworks
Messaging and headline exercises
CTA and content structure guidance
Practical recommendations designed for real-world websites
Reusable worksheets you can revisit as your website evolves
Who It’s For
Small business owners
Consultants and service providers
Marketers and content creators
Designers and freelancers
Anyone looking to improve homepage clarity and conversions
About Fegan Consulting
I’m Kelly Williams, a UX strategist with 20+ years of experience across user experience, accessibility, content strategy, and digital design. I work with organizations of all sizes to improve how their websites communicate, guide users, and support real business goals.
My goal is simple: to help you create digital experiences that are clear, intuitive, and easy for people to use.
Latest UX Articles
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![Partial view of a laptop screen showing the Skillshare website with a swirling black and white visual, green 'Get Started' button, and website browser tabs. Background blurred with green plants.]()
Why Most Homepages Aren’t Working Well
A homepage has a big job to do—and very little time to do it. If visitors can't quickly understand what you offer, who it's for, or whether it's relevant to them, they're more likely to hesitate or leave.
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![Overhead view of a table with handwritten diagrams, colorful sticky notes, markers, and a laptop, with several people collaboratively working on a project.]()
Before You Redesign Your Website, Read This
A website redesign can feel like the natural next step when performance is off—but many issues come down to clarity and usability. Before starting over, it's worth understanding what's actually not working.
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![Colorful wooden signpost with directional arrows pointing to various locations, showing distances in meters and feet. The background includes a scenic outdoor landscape with fenced fields, distant hills, and a partly cloudy sky.]()
10 Signs Your Website Might Not Be Guiding Visitors Clearly
A website can look polished and still leave visitors unsure of what to do next. Small issues with messaging, structure, or navigation can quietly create friction—making it harder for people to take action.
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![Hand-drawn sketches of mobile app interfaces with annotations and notes on paper sheets.]()
Good UX Isn’t Just Design — It’s How a Website Works
When people hear the term “User Experience,” they often think about design trends, colors, or animations. But UX is much broader—and much more important—than aesthetics alone.
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![Close-up of a jigsaw puzzle partially assembled on a wooden surface, with one piece missing near the center.]()
Why People Visit Your Website But Never Reach Out
It’s easy to assume the solution is “more traffic.” In reality, the problem is often what happens after visitors arrive. If visitors aren’t reaching out, it doesn’t always mean they aren’t interested.
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![Close-up of a laptop with a colorful social media icons page displayed on the screen. Part of the keyboard is visible at the bottom, and a colorful, geometric patterned object is blurred in the background.]()
Why Some Website Problems Can't Be Solved With Design Alone
Design and UX are closely connected, but they aren't the same thing. Understanding the difference can help explain why a website that looks great doesn't always generate the expected results.
Get In Touch
If you’d like to explore working together, please complete the form with a few details about your project. I will review your message and get back to you within two business days.
