About

I’m Kelly Williams, a UX consultant with more than 20 years of experience across user experience, accessibility, content strategy, and digital optimization, including senior UX roles at Google and global digital agencies. I partner with businesses, marketers, and organizations to improve how their websites communicate, support usability, and align digital experiences with real business goals.

My approach focuses on identifying where users hesitate — whether in messaging, structure, navigation, or mobile experience — and making practical improvements that strengthen usability and engagement over time without unnecessary complexity or large-scale redesigns.

Outside of consulting, I write about slow travel, gluten-free dining, and thoughtful exploration through my project, Fork & Footpath. Spending three months traveling solo through Europe in 2025 reinforced what I’ve always believed about UX: the best experiences are the ones that help people feel confident, supported, and able to navigate the world with less friction and more ease.

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Areas of Expertise

My experience spans multiple disciplines that influence how people interact with websites and digital products, including:

  • UX Strategy & Digital Consulting

  • User Research & Usability Testing

  • Information Architecture & Navigation

  • Content Strategy & Copywriting

  • Digital Accessibility (WCAG)

  • Conversion Rate Optimization (CRO)

  • Mobile & App Experience Optimization

  • Search Engine Optimization (SEO)

While each engagement is unique, my work consistently focuses on helping you better understand user needs, identify hidden opportunities, and make highly informed digital decisions.

Experience Across Industries

Throughout my career, I have partnered with a diverse range of clients, from global brands and Fortune 500 companies to nonprofits, educational institutions, and small businesses. My experience spans retail, e-commerce, healthcare, financial services, hospitality, media, and professional services.

Before launching Fegan Consulting, I held leadership roles at Google, Cramer-Krasselt, Intouch Solutions, Starcom Worldwide, and Concierge Preferred, helping teams deeply understand user needs and design highly effective digital experiences

Organizations I’ve Supported

General Motors • Petco • URBN • Mars • SeatGeek • The New Yorker • Nespresso • AutoZone • Chewy • Flagstar Bank • Porsche • PepsiCo • Brunswick Corporation • Yum Brands • Alzheimer's Association • Cintas • Cotton USA • AbbVie • Alkermes • Gilead • Novartis • Anheuser-Busch • Beam Suntory • Del Monte • DeVry University • Kraft Heinz • The Children's Museum of Richmond

Get In Touch

If you’d like to explore working together, please complete the form with a few details about your project. I will review your message and get back to you within two business days.

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