Offer Discovery

Can visitors find and explore the products or services that are relevant to their needs?

  • Offer Discovery UX Best Practices: How to Help Visitors Find the Right Product or Service

    Visitors should be able to find relevant products or services—even when they do not know exactly what they need, what you call it, or where to begin.

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  • Screenshot of an outdoor gear website showing a mountain landscape with a lake and a tent, search bar, menu categories, and product listings for camping stoves.

    Product & service Discovery: How to Help Visitors Find Products and Services on Your Website

    Evaluate whether their website gives visitors appropriate ways to discover relevant offerings based on different levels of knowledge and intent.

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  • Screenshot of a travel website showcasing cabin options in Estes Park, Colorado. Features include filters for location, dates, guests, price, property type, amenities, and sorting options. Several cabins are displayed with images, ratings, prices, and details.

    Product & service Filtering: Help Visitors Narrow Down Their Options

    Evaluate whether your listing and discovery experience helps visitors efficiently reduce a set of possibilities to the options most relevant to their needs.

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  • Screenshot of a furniture website page displaying a variety of sofas, including Riverside, Lakeview, Canyon, Meadow, Harper, Elm, Willow, Parker, and Juniper, with filtering options and a shopping cart.

    Product & Service Browsing UX: Make It Easy to Explore Different Options

    Evaluate whether your website preserves the context visitors need while moving among options and refining their choices.

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  • Homepage of Grow Forward Business Coaching website showing a man and woman in a discussion, with text about coaching services that help business owners lead, grow, and build better businesses.

    Provide More Than One Effective Discovery Path To improve findability

    By supporting multiple ways to explore, compare, and learn, the strongest websites make it easier for visitors to find the solution that's right for them.

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  • A collection of printed documents titled "Website Experience Snapshot" and "Website Improvement Shortlist", with a laptop displaying a website, colorful icons, and notes on a workspace desk.

    Free Resource: Website Experience Snapshot

    Check out this free resource that helps you evaluate 27 questions across nine areas of your website—from your homepage and navigation to conversion, mobile, accessibility, and the overall site experience.

    Access The Snapshot