Better digital experiences Without unnecessary complexity
From initial launch to ongoing growth, I help you elevate your website at every stage. Get expert UX reviews and step-by-step resources designed to maximize conversions, eliminate user confusion, and drive your business forward.
Does this match your Current experience?
The traffic is there, but the results aren't. Marketing is doing its job, but your website isn't converting visitors into customers.
You're guessing at what's broken. You know your website could perform better, but you can’t pinpoint exactly where users are getting stuck.
Users aren't doing what you expected. Visitors are dropping off or missing your primary calls to action entirely.
You're debating a costly redesign. You want to improve the site but aren't sure if you need a total overhaul or just targeted fixes.
Get Clear direction, tailored to your budget
You don’t need to have the solutions figured out before we talk. Whether you want direct, expert guidance or a roadmap to handle it yourself, I help you eliminate the guesswork:
Expert UX Reviews: Partner with me for an in-depth audit of your digital experience. I'll evaluate your site from both a business and visitor perspective to give you a prioritized, actionable fix-list.
Self-Guided Resources: Take control of your website’s optimization at your own pace with practical, step-by-step workbooks and checklists designed to drive conversions.
Every engagement is rooted in your business goals, ensuring you know exactly where to focus next.
a Simple process with Actionable results
Step 1
Step 2
Evaluate: I analyze your website through an expert, accessibility-conscious UX lens.
Discover: We align on your goals, audience, and core business challenges.
Step 4
Step 3
Execute: You move forward with the insights and resources required to build or optimize with confidence.
Recommend: You receive clear, prioritized opportunities to improve your user experience.
Beyond the initial assessment, I offer ongoing UX advisory to help you continuously review new designs, track metrics, and scale your digital experience.
About Fegan Consulting
I’m Kelly Williams, a UX strategist with 20+ years of experience across user experience, accessibility, content strategy, and digital design.
Over the last two decades, I’ve helped businesses of all sizes improve how their websites communicate, guide, and support users. I don’t just rely on standard UX checklists; my approach is built on years of evaluating digital products, identifying user behavior patterns, and knowing exactly how to reduce friction.
Through practical UX strategy, focused website reviews, and self-guided resources, my goal is to make your digital experiences clear, intuitive, and perfectly aligned with your business goals.
“Kelly was an invaluable resource as we developed our website. She provided thoughtful feedback and a fresh perspective that helped us make meaningful improvements to both the design and functionality of the site. Her guidance helped us better understand how visitors interact with our website and how to create a smoother path from initial interest to becoming a client. Beyond her expertise, Kelly was generous with her time, approachable, and always willing to answer questions. We truly appreciated her support and would highly recommend her to anyone looking for strategic UX guidance.”
— Coker Manelis, Owner of Peony & Orange Blossom Designs
UX resources
The Homepage UX Checklist and Homepage UX Playbook are designed to help you improve how your website communicates, guides visitors, and supports engagement, without needing a full redesign or advanced UX expertise.
These DIY UX resources provide practical, structured guidance focused on usability, messaging, and user experience improvements that can be applied immediately.
Ready to optimize your website on your own schedule? Browse the guides.
Your homepage has a lot of work to do. It needs to quickly explain what you do, build confidence, and guide visitors toward the next step. If visitors are hesitating, leaving, or not taking action, this checklist will help you understand where friction may exist, and what to improve first.
Unlike generic website checklists filled with technical jargon or overwhelming recommendations, this resource focuses on the areas that most directly impact how visitors understand and engage with your website. The checklist is intentionally simple and actionable, designed to help you make meaningful improvements without requiring a full redesign or UX background.
Inside, you’ll evaluate whether your homepage:
Clearly communicates what your business offers
Guides visitors toward a clear next step
Builds trust and credibility
Feels easy to scan and navigate
Works well across desktop and mobile experiences
What Makes This Checklist Different
Built from real UX strategy and conversion-focused principles
Designed specifically for homepage clarity and usability
Focused on practical improvements, not overwhelming theory
Structured to help you identify friction quickly
Simple enough to complete in under 30 minutes
Reusable for future homepage updates and optimization
What You’ll Get
A professionally designed Homepage UX Checklist (PDF)
3 focused review categories with actionable evaluation prompts
9 guided UX checkpoints covering messaging, structure, CTAs, trust, and usability
A simple framework to identify opportunities for improvement
Instant digital download
Whether you’re a business owner, marketer, consultant, or designer, this checklist provides a clear, structured way to assess your homepage and make focused, high-impact improvements right away.
A homepage can look polished and still leave visitors unsure of what your business offers, who it’s for, or what to do next.
The Homepage UX Playbook Workbook helps you evaluate and improve the parts of your homepage that most directly impact usability, trust, and conversions, without needing a full redesign or advanced UX experience.
Instead of relying on guesswork, trends, or generic advice, this workbook walks you through a structured process designed to help you create a clearer, more intuitive experience for your visitors.
Whether you’re a business owner, marketer, designer, or consultant, this workbook gives you practical exercises, frameworks, and guidance you can apply immediately to improve how your homepage communicates and performs.
What You’ll Learn
How to assess your homepage from a user experience perspective
How to improve clarity so visitors quickly understand what you offer
How to structure homepage content more effectively
How to strengthen headlines and supporting messaging
How to create clearer, more actionable calls-to-action
How to identify friction, hesitation, and usability issues
How to prioritize improvements without redesigning everything
What’s Included
A guided digital workbook (PDF)
Step-by-step UX exercises and evaluations
Homepage scoring and assessment frameworks
Messaging and headline exercises
CTA and content structure guidance
Practical recommendations designed for real-world websites
Reusable worksheets you can revisit as your website evolves
Who It’s For
Small business owners
Consultants and service providers
Marketers and content creators
Designers and freelancers
Anyone looking to improve homepage clarity and conversions